ALAINPAUL is defined by the conceptual approach of choreographing clothes around the body, bringing a sense of freedom and discipline into garments. We dive into its Spring/Summer 2026 collection ‘Attitude’.
Rosalía’s fourth studio album, LUX, set to release on November 7th 2025 via Columbia Records, marks a new era of mysticism, spirituality and transformation. On the Deluxe cover, styled by Chloe & Chenelle, she appears veiled in white, wearing ALAINPAUL, the Paris-based label that translates movement into design. The image captures the shared essence of both, stillness as choreography and fashion as expression.
ALAINPAUL draws on the founder’s background in contemporary ballet to explore how clothing can embody motion without words. Fusing the energy of dance with sharp, minimal tailoring, the brand balances concept and wearability through experimental cuts and exceptional materials. Beyond gender, it approaches the body as pure expression, rooted in the present yet reaching toward the future.
In its Spring/Summer 2026 collection ‘Attitude’, ALAINPAUL turns the idea of auditioning into a study of vulnerability and grace. Jackets become skirts, shirts unravel, and translucent layers evoke the intimacy of rehearsal. Between discipline and instinct, the clothes move like dancers, precise, fragile and alive.
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