L’Année de la Muse is a visual journey by Balmain Hair, showcasing a Parisian woman’s evolving connection with her hair. The campaign highlights three new products: the Couleurs Couture Illuminating Mask, Pince À Cheveux Imperiale Burgundy Hair Clips, and the Muse D’Amour Styling Set.
After launching Les Éternels, the first fragrance collection from Balmain Beauty, in collaboration with Estée Lauder Companies, Balmain returns with L’Année de la Muse, a four-part visual campaign.
Directed by Bobby Afonso and captured by Sebastian Faena, the series explores the evolving relationship between a Parisian woman and her hair, with each chapter showcasing a new phase of her life. The first chapter, Muse D’Amour (The Muse of Love), depicts the tender emotions of falling in love, symbolized by soft, flowing hair.
Balmain Hair also introduces three new products: Couleurs Couture Illuminating Mask, Pince À Cheveux Imperiale Burgundy Hair Clips, and Muse D’Amour Styling Set.
