For Fall 2026, the model turned musician brings the New York label backstage as both revisit the codes that shaped their beginnings.
Some relationships make more sense the second time around. More than a decade after first walking its runway in 2011, Cara Delevingne reconnects with rag & bone for Fall 2026 in ‘Cara On Tour’, a campaign that follows her through New York during her debut solo tour, from the Bowery Hotel to Baby’s All Right in Brooklyn, where backstage preparations and live performance frame pieces she was already wearing on tour.
The campaign arrives alongside Delevingne’s move into music. After releasing ‘I Forgot’ and ‘Out of My Head’ in May, she is returning to an ambition she has pursued since childhood, using music as a more direct form of personal expression.
The clothes follow a similar movement. Denim, tailoring and familiar downtown New York codes return through pieces including the Mercer Regalia Blazer, Sutton Cigarette Jean and Newbury Chelsea Boot.
That parallel gives the reunion its meaning. Delevingne revisits a creative identity that predates her fame, while rag & bone looks again at the wardrobe that helped define the brand. ‘Cara On Tour’ brings both stories together backstage, somewhere between memory and reinvention.
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