Hunter Schafer returns to Mugler’s theatrical universe, where Angel Nova’s fruity, floral strength mirrors the drama of Fall 2025.
When Hunter Schafer takes on a role, it’s never halfway. Now, the actress and model lends her magnetic presence to Mugler, channeling the audacity of Angel Nova Eau de Parfum in a new campaign that ties her image to the house’s Fall 2025 collection. Described as a meeting point between drama and allure, the story positions Schafer not only as a muse but as the embodiment of the fragrance’s vibrant notes.
Created by L’Oréal, Angel Nova is built on a structure of fruity, floral, and woody accords. Raspberry brings the bold opening, Damask rose unfolds at the heart, and akigalawood grounds the scent in sensual depth. Worn by Schafer, the fragrance amplifies the narrative of transformation and reinvention that defines Mugler’s legacy.
For Fall 2025, the brand embraces silhouettes that merge sharp tailoring with futuristic volumes, echoing the duality present in its perfumes: light and dark, sweetness and strength. Schafer, known for pushing boundaries in both her acting and fashion choices, becomes a living extension of this ethos. The campaign imagery frames her in a play of contrasts—electric, bold, and unapologetically theatrical.
With this move, Mugler continues to reinforce its position as a house where fashion and fragrance coexist in a world of spectacle. Schafer’s participation signals a casting choice and a statement about the next generation of icons who can seamlessly embody both a garment and a scent.
For more visit www.mugler.com
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