Maison MIHARA YASUHIRO is reinventing their identity this Fall

Japanese-born designer Yasuhiro Mihara has a bit of a fashion cult following. It started with sneakers, then menswear, then Paris Fashion Week, and year by year, people discover his house for the first time. For a brand that has been around for thirty years, it means that there is something different yet consistently resonating with people that doesn’t rely on algorithms or influencers.

For Fall/Winter 2025, the house looks set to reinvent the core of the brand’s identity. It began with a reexamination of «tailoring,» a notion viewed as slow and out of step with the majority, a movement toward rapid expressiveness. Even if it has a somewhat dusty air, «tailoring» in its broadest definition goes beyond «suit tailoring.» Clothing that evokes such figurative contrasts is a development of this.

Throughout the Maison MIHARA YASUHIRO collection, two blousons in varying sizes are used frequently. They use inverted patterns and upside-down docking to paradoxically highlight the essence of tailoring, and the tops have been transformed using a classic deconstructivism technique that turns the patterns of pants into sleeves. Additionally, this season sees the arrival of a new sneaker to their range, the OLIVER in collaboration with AUTRY where they have reproduced soles aged by seared finishing while being unaffected by the trends of the times opting for authenticity instead. Perhaps the philosophy of being authentic is what will see you stick around for another three decades.