Two iconic models, one reimagined classic. Victoria’s Secret introduces a new bra with cutting-edge comfort and inclusive style.
Paloma Elsesser and Candice Swanepoel lead the latest campaign for Victoria’s Secret, presenting the Body by Victoria FlexFactor bra as a new expression of the brand’s bestselling line. Photographed in the streets of New York, the visuals offer a striking mix of confidence, softness and contemporary femininity. The FlexFactor model introduces an innovative underwire made from titanium alloy encased in memory foam, delivering featherlight support that moves with the body.
With creative direction by Adam Selman, the campaign reflects a shift in narrative. Swanepoel, returning as a familiar face, embodies a refined elegance grounded in movement. Elsesser, known for her powerful presence and commitment to representation, reinforces the brand’s evolving identity toward inclusivity and authenticity. Together, they wear the new plunge demi silhouette with effortless attitude, merging sensuality with wearability.
This new bra is designed to adapt to modern life, offering smooth lines, breathable materials and invisible comfort. It reflects a desire for intimate pieces that feel personal without compromising style, redefining what everyday luxury can be.
As the fashion industry continues to challenge its own standards, Victoria’s Secret moves forward with small but meaningful steps. With FlexFactor, the brand reminds us that comfort, function and self-expression are not mutually exclusive.
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