McQueen borrowed from the codes of the Victorian Gothic for the house’s Fall Winter collection exploring freedom and subversion. The recently unveiled campaign photographed and directed by Glen Luchford, depicts joyful abandonment as it transitions from constraint to rapturous release. In a spectral light, physicality and liberty.
The spirit of 19th-century provocateurs is echoed in this visceral depiction of speech and emancipation, bringing forward the enduring relevance of the dandy’s radical spirit in our modern world. The collection’s spirit is emphasized by the following writers, painters, and aestheticians from Romaine Brooks, Vesta Tilley, to Oscar Wilde.
“The collection was rooted in the uncompromising self-expression of independent thinkers, exploring the tension between tradition and transgression. Their spirit of progressivism feels pertinent now, inherent in modern questions of character, identity, idealism and gender.” Seán McGirr, Creative Director noted.
Intricate raw-edged lace, sharper tailoring, black lacquered leather, and silk georgette ripple through shade and into light. Individual bodies writhe, twist, and arch. They are united by an inexpressible energy that is driven by instinct and emotion. Every sweeping movement has a rich, textural soundscape to accompany it.
