Nike is ready to disrupt with the unveiling of Shox Z

30 / 09 / 2025

Nike unveils the Shox Z, a sleek sportswear silhouette that’s designed for disruption

Nike is bringing back the energy with the all-new Shox Z, a silhouette that reimagines early-aughts nostalgia with a minimalist edge. Stripped back but far from subtle, the sneaker channels the rebellious spirit of its predecessors while stepping into a new lane of versatility.

“The Shox Z makes me feel super powerful and high-fashion,” said Nike athlete Aryna Sabalenka, who wore the silhouette to receive her second consecutive US Open victory and fronts the Shox Z campaign. “When I’m off the court, I like to mix and match more elevated pieces in my wardrobe. The Shox Z takes my outfits to the next level, and they look good with everything.”

Designed to move seamlessly between different spaces, the Shox Z is built for comfort without sacrificing edge. Lead designer Carlos Escobar calls it “cool, relaxed, and vibrant”—a shoe that doesn’t have to try hard to flex. Think party-ready meets everyday staple.

The Shox Z keeps the DNA fans love—those bold, springy columns—but reworks them in a lower, more flexible profile that feels wearable from day to night. A sculpted upper, playful “Z” branding, and a jewel-like finish push the look further, while innovative outsole detailing brings durability and grip to the streets. If you are looking for a statement sneaker, then you have found your shoe.

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