Photographed by Juana Wein, Carhartt WIP steps into the season with a women’s collection defined by structure, warmth and a clear winter mood.
In its Winter 2025 campaign, photographed by Juana Wein, Carhartt WIP presents a focused study of texture and atmosphere. Set against concrete and gravel, the images use cold light to underline the brand’s calm, precise approach to womenswear and its commitment to quality that lasts.
Stripes anchor the collection on tees, rugby shirts and knitwear in neutral tones designed for easy combinations. These pieces sit beside updated staples. The Michigan Coat appears in a furry black version that adds tactility without losing its familiar outline. The Webster Coat extends the Detroit Jacket into a trench shape, giving its utility roots a more elongated, structured presence. Slate blue, grey, navy and black form a restrained palette that links the stripes with stone washed textures.
Each garment is built for the cold months through considered warmth, layering potential and everyday versatility. The collection balances familiarity with refinement, offering pieces that adapt to winter with quiet strength. The new womenswear drop is already available on the Carhartt WIP website and at select retailers.
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