Ukrainian loungewear label LONDI introduces Swan in Heart, a Valentine’s Day capsule created in collaboration with artist Iryna Maksymova. The project transforms garments into expressive surfaces where the body itself becomes part of the artwork. At the center of the collection is the swan, a recurring symbol in Maksymova’s practice that speaks to quiet resilience, protection, and inner balance. Reinterpreted through LONDI’s silhouettes and textures, the motif becomes a visual language for the brand’s philosophy of self-acceptance and embodied confidence.
Throughout the campaign, Maksymova appears immersed in an intimate creative monologue, reflecting on vulnerability and inner safety. This emotional depth shapes the atmosphere of the visuals, where models dissolve into their surroundings, forming a living composition of body, art, and space.
The Swan in Heart capsule features a series of wearable art pieces with swan-printed tops; tangas offered in two versions, with ruffles or heart-shaped appliqués; thongs detailed with a swan on the front and a heart on the back; flowing ruffled tops; as well as long-sleeves, pants, and a bodysuit accented with heart and swan motifs. Each design is conceived as a statement on authenticity, natural beauty, and unconditional self-love.
The collection is available via the brand’s official website, londi.com
