Your 2010s Isabel Marant obsession is back. Think slouchy boots, boho dresses and messy Parisian cool. For SS27, the revival is officially in full swing.
Isabel Marant is having a revival, although calling it a comeback feels slightly wrong. The designer never really disappeared. Instead, a younger generation is circling back to her archive, rediscovering the skinny jeans, slouchy boots, bohemian dresses and undone glamour that defined her 2000s and early 2010s vocabulary. The appetite for resale and a renewed fascination with pre-Instagram fashion have turned pieces from Marant’s past into contemporary reference points. That renewed energy was visible around the Spring Summer 2027 show, where guests including Iris Law reflected the brand’s enduring ability to connect its particular mix of nonchalance, sensuality and Parisian bohemia with a new generation.
For Summer 2027, Creative Director Kim Bekker seems to understand that renewed fascination without becoming trapped by it. The collection looks forward while allowing the past to remain visible, including hand-drawn floral and paisley prints inspired in part by Isabel Marant’s Summer 2013 collection. The starting point was Los Angeles and photographer Sam Haskins’s 1960s images of women, their bodies appearing through layers of hazy light while retaining an unmistakable sense of strength and sensuality. That duality runs through the collection: airy clothes anchored by clear, confident shapes.
Loose shirts are layered beneath leather halter tops and draped chiffon vests, while short dresses in sun-faded florals and paisleys float around the body. Tees and board shorts are reimagined in delicate lace and antique tablecloth linen, alongside bold round-shouldered cotton blazers, brooch-pinned swimsuits and tubular macramé skirts. Elsewhere, translucent lingerie-like dresses in pink, green and coral give way to smoke grey and black for evening, with a slip dress scattered in silvery flowers and a gold embroidered jacket and bias cut skirt slipping onto the body with the ease of a T-shirt.
Much of the pleasure comes from the collision of the adorned and the unadorned. Vintage-like embroideries, rhinestones, beads and sequins sit against fabrics with a worn, lived-in quality, keeping the clothes from feeling overly polished. Accessories follow the same instinct: basketweave ankle boots, slouchy plaited bags, beaded low-cut boots and sparkling sandals with matching anklets. Shell and seed bead jewellery brings the familiar Marant sense of wanderlust, as though each piece has picked up a little of the heat, dust and sunlight of somewhere else. There is an optimism here that feels particularly seductive now. In a fashion landscape often obsessed with darkness, anxiety and the dystopian, Marant continues to offer another proposition: clothes for going somewhere, getting dressed, being seen and enjoying yourself. Perhaps that is precisely why the revival feels so natural. What a new generation is rediscovering in Marant is not simply a particular silhouette or decade, but a way of dressing that makes freedom look attainable.
CREDITS
Creative Director: Kim Bekker
Styling: Emmanuelle Alt
Casting: DM Casting – Piergiorgio del Moro
Music: Alexandre Geindre
Set Design: Betak
Make Up: Diane Kendal
Hair: Damien Boissinot
Manucure: Alexandra Janowksi
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