Kaia Gerber and Dev Hynes bring JW Anderson x UGG into the intimacy of everyday life, where getting dressed becomes part of the story.
Between familiar routines and quiet domestic moments, Kaia Gerber and Dev Hynes, the musician behind Blood Orange, become the protagonists of JW Anderson‘s collaboration with UGG. Photographed by Tanya and Zhenya Posternak, the campaign moves away from elaborate settings to explore the relationship between personal style and everyday life.
The collaboration brings together two distinct design languages. UGG’s familiar codes of comfort meet Jonathan Anderson‘s playful approach to traditional footwear, transforming recognizable silhouettes through unexpected proportions and details. The Tasman becomes the JW Anderson Loafer, while the Classic Ultra Mini is reimagined as the Loafer Boot. Suede, sheepskin lining and rounded shapes preserve the softness associated with UGG while introducing a more unconventional character.
Gerber and Hynes wear pieces from Anderson’s latest collection for his namesake label, including argyle knitwear, leather jackets and the signature twisted jeans. Rather than presenting each piece in isolation, the photographs capture the clothes within familiar gestures, allowing fashion to become part of the spaces we inhabit.
The choice of protagonists also reflects the designer’s ongoing dialogue with different creative disciplines. Moving between modelling, acting and music, Gerber and Hynes bring their individual personalities to a campaign that feels more like a glimpse into private life than a conventional fashion editorial.
With creative direction by Jonathan Anderson, styling by Benjamin Bruno and set design by Julia Wagner, the images find their strength in simplicity. Here, the everyday becomes a space for experimentation, and comfort takes on a new visual identity.
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