Mexican pop’s latest obsession is already having a very big year. Paloma Morphy joins BERSHKA MUSIC with a new track, a new album on the way and a sound that feels as honest as it is addictive.
The Mexican singer-songwriter Paloma Morphy has built her world around intuition, emotional honesty and minimalist pop, creating music that feels personal without ever losing its edge. Now, she is entering a new chapter with BERSHKA MUSIC and a brand-new track, “(No) Te Quiero Perder”, written exclusively for the collaboration.
And honestly, the timing could not be better. With a Latin GRAMMY for Best New Artist already under her belt, a spot on Rolling Stone’s Future of Music ’25 and an Apple Music Up Next selection, Morphy is quickly becoming one of the most exciting voices in Mexican pop.
But this is just the beginning. Her new album, Morphy’s, is set to arrive later this year, followed by her first shows in Spain and Chile and a 2027 tour across Mexico and the US.
For BERSHKA MUSIC, she has created something that feels very her: emotional, instinctive and impossible to put neatly into a box. Fashion and music have always been best friends, but when the right artist enters the room, the relationship becomes something else entirely.
So, consider this your official introduction.
Follow us @veinmagazine
