CELINE has unveiled its Spring 2027 campaign shot by Zoë Ghertner with a soothing analogue film aesthetic. Designer Michael Rider has spoken before about emotional dressing, among the house with strong visual codes, he is gradually making room for a more eclectic if not even a slightly eccentric one. I’m nostalgic for those days of personal style and dishevelment before the homogeneous trend-led dressing of recent years. I can’t be the only nostalgic one.
There is an increasingly individualistic style running through the campaign, almost like a polished Grey Gardens relocated to the French countryside. The images capture a world of weathered stone, old shutters, and overgrown gardens, met with oversized sunglasses, silk scarves, layered bangles, and sharply pointed shoes, bringing an element of eccentric glamour, while the alphabet beads bring out a more playful side to the house that we love to see.
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