The maison continues building its beauty universe with LV Crayon, a new lip liner imagined by Pat McGrath that pairs precision with Louis Vuitton’s signature design language.

For Pat McGrath, every Louis Vuitton runway look begins with the lip line. That backstage philosophy now becomes a product with LV Crayon, the first lip liner in La Beauté Louis Vuitton. Created to complement the house’s lipsticks, lip balms and eyeshadow palettes, it expands the growing beauty collection.
Inspired by the iconic Monogram Flower, LV Crayon combines a matte black finish with a gold-toned cap, turning an everyday makeup essential into a luxury object. Its creamy, lightweight formula is enriched with peptides to define the lips and create the appearance of added volume.



Available in ten shades, from soft nudes to deep burgundy, the liner can be worn alone or layered with the existing LV Rouge lipsticks and LV Baume lip balms. With LV Crayon, La Beauté Louis Vuitton continues to translate the house’s craftsmanship and design language into beauty, bringing one of McGrath’s signature runway techniques into everyday makeup.


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