Between street life, architecture and spontaneous encounters, Theo Liu places Casablanca’s polished universe inside the living rhythm of Cairo.
After exploring Egypt through an almost mythical landscape, Casablanca returns from a different perspective. Photographed by Theo Liu and starring Lulu Wood and Rania Benchegra alongside Egyptian film talent, the FW26 campaign moves through Cairo like a visual diary.
Pre Fall 2026 unfolded in the White Desert, drawing on mythology, astronomy and cinematic references such as ‘Death on the Nile’ and ‘The Prince of Egypt’. FW26 brings that imaginary into the present, placing gradient sets, printed silks, dresses and jersey pieces among streets, shared meals and spontaneous encounters.
Cairo becomes part of the collection itself, bringing Casablanca’s polished language of leisure into contact with architecture, traffic and everyday movement. Fantasy feels closer and more lived.
The campaign also continues Liu’s documentary approach for the house. After photographing Casablanca in Tokyo for Autumn Winter 2025 through taxis, meals and nightlife, he applies the same attention to urban rhythm here.
The result connects monument and street, history and contemporary life, turning travel into a form of observation.
–
Follow us on TikTok @veinmagazine
