Photographed by Zoey Grossman, the Fall 2026 campaign extends a collaboration that has already moved through music, performance and fashion, with WILLOW shaping the looks herself.
For Fall 2026, WILLOW steps into the world of Free People with precisely that degree of involvement. Photographed by Zoey Grossman, the musician, actor and creative participated in styling and selecting the looks, allowing her own visual language to reshape the brand’s familiar bohemian codes.
Romantic lace and delicate textures meet structured plaid, wide trousers, layered pieces and unexpected proportions. The images reveal two creative vocabularies finding a shared space. WILLOW’s approach to dressing has long worked through experimentation, combining softness, eccentricity and personal freedom with the bohemian sensibility associated with Free People.
The relationship had already taken shape through music. Before the campaign, the brand collaborated on the production of WILLOW’s performance video for ‘The Thread’, directed by the artist herself, and hosted a listening event at Public Records in New York to celebrate the album’s release. The campaign becomes another chapter in a creative exchange encompassing sound, performance, image and clothing.
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