Bobo Choses and Pardo Hats are turning headwear into wearable little worlds, with a playful new collaboration photographed on the streets of Seoul. And yes, the kids’ collection is ridiculously cute.
Kids have a pretty great way of looking at the world. A random object becomes a treasure, an ordinary walk turns into an adventure, and getting dressed is just another excuse to play. So, a collaboration between Bobo Choses and Pardo Hats feels like a match made in imagination heaven.
Two Barcelona-born brands, two different creative universes, one shared obsession with doing things a little differently. Bobo Choses brings its colourful storytelling and anything-can-happen attitude, while Pardo Hats, the experimental hat project founded by designer Sol Pardo, explores sculptural shapes, unexpected materials and the beauty of handmade design.
The result? A limited-edition collection that treats hats as more than just accessories. They’re tiny characters, mood-setters and conversation starters, designed to give even the simplest outfit a little extra personality.
For the kids’ collection, four designs take centre stage: the Motion Beret, a playful twist on a classic; the Halo Beanie, all about volume and shape; the Scene Pillbox, a graphic take on a timeless silhouette; and the Beanie Creature, which brings Bobo Choses’ love of imaginary characters straight to your head. Each piece comes in a special cotton bag created exclusively for the collaboration, ready to join whatever adventure comes next.
Photographed in Seoul, the campaign brings these little wearable worlds into everyday scenes, where the familiar gets a surreal twist and imagination does the styling. The city’s contrasts, energy and unexpected encounters make the perfect backdrop for a collection that encourages us to look twice at the things we think we already know.
Because getting dressed should never be just about getting dressed. Sometimes, all it takes is the right hat to become a different character, invent a new story or make the walk to school feel like a whole new adventure.
Bobo Choses x Pardo Hats is available online, at Bobo Choses stores in Barcelona and Madrid, and through selected retailers.
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