Bonnetje and its office-core fragrance #CPHFW

28 / 01 / 2025

Into backstage on day 1 at Copenhagen Fashion Week with Bonnetje, the fashion brand founded by Yoko Maja Hansen and Anna Myntekær.

It’s time for international eyes to return to the city of the Little Mermaid. The Fashion Capital starts beating to the rhythm of Fashion Week and leaves us some afternoon moments alone with the sun as we arrive at the first location of the season: BONNETJE.

An office building covered by plants awaits the guests of this show. It is outside the city center and takes a bit to get there, but this feels exclusive, like we’re in a private meeting meant for the chosen ones who could attend.

Once inside, the backstage was upstairs, on top of the catwalk. Several office cubicles were marked as make-up, fitting, or shooting rooms. Minimal designs showing the large previous experience in other Nordic brands (such as Cecilie Bahnsen) these creative directors have at their back. Anna and Yoko digress with these designs for a minimalism focused on the office core, being able to reflect this through the collection they present to us as a CPHFW TALENT.

Cut-outs and silver chain decorations enhance a feminine silhouette, which comes along with fluffy and voluminous 80’s hairstyles that Princess Diana would’ve worn herself (I gasped when I saw a model that looked just like her). The 80’s office vibe is respected on the heels’ shape and height as well. The modern touch comes with the plastic transparent skirts that imitate typical thin folders that you encounter at offices, or some dresses would be office blinds per se.

The fashion show seemed to be taking place in a meeting room with many columns in between. Two spotlights at the back were the only providers of illumination for the show, and the harsh light that they projected onto the models as they entered, highlighted their sinuous figures and the metallic details of the garments. An essence of the most sensual and daring oozed from this collection in its staging. That light represents the duality of a woman’s role throughout the day, at work in the morning, and then the continuation of herself afterward.

To complete this sensory office adventure and to engage with all the senses, Bonnetje left all the guests a plastic envelope on their seats, revealing inside a napkin marked by painted lips and an impregnated perfume. It is an alliance they have made with some French friends of the firm.

I write these lines with the perfume of the fashion show accompanying me, it has impregnated my handbag, my notebook and my nose, but especially my memory. «People don’t remember what you did but how you made them feel.»

 

Photography by Ionela Bona for VEIN MAGAZINE

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