Step into a world where scent weaves memories into every thread and fills the air with familiarity. Byredo’s latest launches, the Blanche Textile Perfume and Coin Laundry Candle, invite you to drape your home in the quiet sensuality of freshly laundered linens and tender closeness.
Byredo’s latest launches extend the quietly sensual world of its beloved Blanche fragrance beyond the skin, inviting you to weave nostalgia into your linens and linger in the soothing hush of freshly laundered air. Unveiled in late April 2025, these two new creations speak to the brand’s vision of fragrance as an immersive, multi-sensory experience.
The Blanche Textile Perfume arrives in a sleek, recyclable aluminum canister designed for quick spritzes on the fabrics you cherish most—whether it’s a well-worn throw, crisp pillowcase or your favorite cotton shirt. Its carefully composed blend opens with bright, clean aldehydes and a spark of pink pepper, flowing into a gentle heart of peony, violet and African orange flower. The drydown of musks, sandalwood and soft woods leaves a subtle warmth, evoking the tender imprint of a loved one on a favorite blanket.
Complementing this ritual, the Coin Laundry Candle transforms any room into a serene pause beside the tumbler of machines. Poured into Byredo’s signature smoked-glass jar, its scent profile melds soapy, aldehydic top notes with delicate Centifolia rose and peony, all grounded by a soft musk-wood base. Light the wick and imagine the gentle hum of a laundromat, the comforting haze of steam and the promise of fresh, sun-dried clothes.
These launches build on Byredo’s earlier home-fragrance innovations—such as the Cotton Poplin Candle and the Toile Fabric Spray—solidifying the label’s reputation for blending haute perfumery with everyday rituals. Creative director Ben Gorham describes this trilogy of releases as a way to “extend the universe of Blanche across form and function, where skin, fabric and air become new canvases for the same quiet sensuality.”
Both the Blanche Textile Perfume and Coin Laundry Candle are available now through Byredo’s online boutique and select retailers worldwide. Embrace these new additions to turn ordinary moments into sensory escapes, one gentle spritz and flicker at a time.
