Zalando launches a new campaign to celebrate its exclusive partnership with Diane von Furstenberg, spotlighting the iconic wrap dress through a cast led by Diane herself, Grace Elizabeth and more—blending legacy, confidence and womanhood in every look.
Zalando launches DVF, an exclusive collaboration with Diane von Furstenberg, bringing the designer’s most iconic styles—including the legendary wrap dress—to 25 markets across Europe. It’s more than a fashion moment; it’s a manifesto for confidence.
The campaign is fronted by DVF herself, joined by model Grace Elizabeth, rising star Arnelle Shaniqua, and mother-daughter duo Gaia and Cecile Orgeas. Each woman brings her own energy to the shoot, reflecting the DVF philosophy: fashion should help women be the woman they want to be.
“Throughout the years, I’ve designed to help women feel confident”, says Diane von Furstenberg. “Zalando shares this vision and is the perfect partner to reach a new generation of women.”
Led by an all-female creative team, the campaign speaks to empowerment, self-expression and the timeless relevance of DVF’s designs. Shot with rich, cinematic tones and a sense of intimacy, the visuals honour both the brand’s heritage and its forward-facing message. As part of this long-term partnership, Zalando becomes DVF’s only retailer in Europe outside of dvf.com and the brand’s Brussels boutique.
“Diane von Furstenberg is a fashion icon and a pioneer,” says Lena-Sophie Röper, VP of Design at Zalando. “We’re proud to bring her legacy to life in a way that inspires confidence through style.”
Blending DVF’s heritage with Zalando’s forward-thinking platform, the collaboration repositions the wrap dress not just as a garment—but as a symbol of modern womanhood. It’s a piece that transcends time, empowering women to move through the world with grace, strength and authenticity.
