Captured by Petra Collins, the trio embodies the free-spirited and multifaceted essence of the fragrance ‘Miutine’.
The arrival of Chloë Sevigny, Paloma Elsesser and Coco Gauff as the new U.S. ambassadors of Miu Miu Beauty marks a turning point for the brand. The three women, photographed by Petra Collins, channel the spirit of ‘Miutine’, a fragrance that celebrates confidence and individuality. In the campaign, Collins captures their singular energies: Sevigny’s effortless cool, Gauff’s rhythm and precision, and Elsesser’s grounded confidence, as reflections of a scent that does not ask to be understood but simply exists.
According to the brand, ‘Miutine’ is “a scent that doesn’t beg to be understood; it simply exists, with confidence.” It is an olfactory expression of freedom, a perfume that celebrates women who move through the world on their own terms. Elsesser, Gauff and Sevigny each bring their own dimension to this vision.
Following the launch of ‘Miutine’ last August, this collaboration bridges fashion, culture and emotion through a trio of women whose presence speaks louder than words.
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