Photographed by Juergen Teller, the campaign transforms a historic furniture showroom into an opulent stage for tailoring, eccentricity and Italian provocation.
Inside an extravagant showroom between Milan and Como, fashion becomes a contemporary cast of characters. Vivienne Westwood presents its Autumn Winter 2026 campaign, photographed by Juergen Teller under the creative direction of Andreas Kronthaler.
The images were shot at Belloni, a family run furniture company founded over 150 years ago in Barlassina. Kronthaler chose the showroom for its connection to his life in Milan and his growing affinity with Italy. Rococo revival furniture, Art Deco cabinets, golden damask and trompe l’œil wallpaper turn its rooms into salons and boudoirs.
Against this ornate backdrop, felted suits, Harris Tweed coats, corseted knitwear and draped dresses appear alongside fringes, exposed stockings and unfinished seams. Historical grandeur meets the house’s punk instinct, while Teller’s direct photography keeps the theatrical setting deliberately unpolished.
Agency models, street cast faces, friends of the house and Kronthaler himself form a contemporary ‘The Canterbury Tales’. Among them, Ilona Staller, known as Cicciolina, embodies the campaign’s collision of provocation and glamour. In black lace gloves, flower crowns and long knitted dresses, the Italian cultural icon feels entirely at home within Westwood’s gilded punk universe.
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