Fragrance meets hair care in a limited edition collaboration that brings a sweet, comforting scent to everyday beauty rituals.
The pleasure of a familiar scent, the softness of pastel colours and the small rituals of getting ready come together in the latest collaboration between DedCool and Emi Jay. The two Los Angeles brands reinterpret ‘Mochi Milk’ through a collection that combines fragrance, hair care and accessories.
At its centre is the ‘Mochi Milk Aura Hair + Body Mist’, a lightweight spray designed to perfume and hydrate both hair and skin. Notes of peach nectar, marshmallow and vanilla bean create a soft, creamy scent, while the formula allows for easy application throughout the day.
The collaboration also introduces two gift sets featuring Emi Jay’s signature ‘Big Effing Clip’ in ‘Mint Mochi Sky’ and ‘Yellow Mochi Sky’, accompanied by the mist and a matching air freshener.
With its playful packaging and sensory appeal, the collection explores the increasingly fluid relationship between perfume, beauty and personal accessories, turning fragrance into something to wear, carry and enjoy beyond the skin.
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