Between Mallorca’s sun-drenched fantasy and its tourist-saturated reality, Nii HAi finds beauty in the in-between. Capsule 024 turns Mediterranean heat, London grit, and restless styling into a wardrobe made to be undone.
For Capsule 024, London-based label Nii HAi returns to Mallorca, exploring the tension between the island’s glossy, sun-drenched image and the overwhelming reality of mass tourism. At the height of summer, as the island strains under the seasonal influx, its dry landscapes and forgotten ruins become unexpected spaces of stillness. The new collection is captured through the lens of photographer Yago Soria Díaz, whose imagery brings the collection into Mallorca’s sun-baked landscapes, reflecting the contrast between the island’s seductive surface and its quieter, more complex reality.
The setting is particularly personal for founder Rosie Williams, who grew up in Mallorca before moving to London and launching Nii HAi in 2019. That meeting of Mediterranean warmth and London grit has remained central to the label’s identity, expressed through a distinctive balance of contrasts made up of masculine and feminine, elevated essentials and statement pieces, clean silhouettes and unexpected details.
Designed to be played with rather than prescribed, Nii HAi pieces can be layered, reversed, worn in unexpected ways and restyled from one look to the next. Capsule 024 continues that approach, offering another chapter in the brand’s evolving visual and design language.
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