What happens when the fantasy of fashion meets real life? Ruslan Baginskiy’s RB: In Practice plays with the gap between who we imagine ourselves to be and how we actually dress, serving up bold hats, cold-weather essentials and a little irony along the way.
Ruslan Baginskiy presents RB: In Practice, the Ukrainian headwear and accessories brand’s Fall/Winter 2026 collection campaign, exploring what happens when fashion moves beyond the image and into real life. Bold, character-driven pieces meet everyday cold-weather staples, examining the space between how we imagine ourselves dressed and how we actually wear things. The season’s standout pillbox hat arrives in an array of colors and finishes, from black, grey and brown to leopard and zebra prints, while the signature baker boy cap is reimagined in crystal patterns, latex and leather. Knitted and cashmere beanies, baseball caps, scarves and gloves, each representing a different possibility of Fall/Winter dressing.
“We often focus on portraits, which makes sense in the RB universe, everything is built around the face. This time, I really wanted to add a feeling of how an RB ‘crew’ could dress, but also who these individuals could be. My vision for the season was something very brave and bold, but with a bit of irony. On paper, we expect one thing, but life always comes in between,” noted Ruslan Baginskiy.
RB: In Practice considers the shifting relationship between how we present ourselves and who we are in private, between dressing up and dressing down, and between boldness and understatement. This series of diptychs imagery embraces the freedom to move between different versions of ourselves. Produced at the brand’s own facilities in Ukraine, the Fall Winter 2026 collection is available through the Ruslan Baginskiy website, at Galeries Lafayette Paris and selected retail partners worldwide.
The campaign is produced in-house and all images are owned by Ruslan Baginskiy.
Models: Maria Khan, Bernardo Gomes, Yustyna Hryzliuk
